Interactive Marketing Trends - Internet Marketing Research Paper (300 Level Course)


Interactive Marketing Trends - Internet Marketing Research Paper (300 Level Course)

What are interactive marketing trends?

- A form of trend with direct connection to individuals. Examples include cell phones, email, msn messenger etc.

The types of marketing trends and there impact on society.

Email
- 84% of all people use it as a form of communicating
- Not much advertisements on email because the product sells itself
- Easily accessible, and convenient for everyone
- Viruses and its effect on email usage
- Specific features

Cell Phones
- Advantages – usage in case of a emergency, convenient
- Disadvantages- distract you from everyday activities, bad for your health to be on it for too long, expensive
- New types of cell phones – camera phones etc.

MSN Messenger
- Most teenagers use it as a form of communicating with friends
- Specific features which attract the youth
- Email is attached to its program

Black berry
- Wireless phones, email and data experience for users who prefer a smaller handset design.
- Specific features such as text messages
- Organizer
- Brand new technology trend for older people with needs for organization skills
- Convenient
Mention the "Six Truths About Interactive Marketing"
• it’s a Blank Canvas
• Advertising Needs to Deliver Value
• Align with Lifestyles and Interests
• Capitalize on Interactive Strengths
• Acquire Once, Remarket as Needed
• it’s all About the Brand

Work Cited

Loch, Robert. “Interactive Marketing Trends” Marketing VOX News. WWW. Document 2002 Available at: http://www.marketingvox.com/archives/2002/10/23/interactive_marketing_trends/ Accessed on: March 21st 2005

“Blackberry” In Motion Limited WWW.Document 2005 Available at: http://www.blackberry.com/products/new_handhelds/index.shtml Accessed on: March 21st 2005

“Cell Phone World” WWW. Document 2000 Available at: http://www.eden.rutgers.edu/~cang/socio.html Accessed on: March 21st 2005

“Interactive Marketing” CRM Today WWW.Document 2001 Available at: http://www.crm2day.com/library/EpuFpyZyyZGdobKpPL.php Accessed on: March 21st 2005

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