Application for Emory University MBA Program Essay
1. List one of your most significant professional or organizational accomplishments. (Two pages)
After graduation in 19xx, I was granted job offers from big x enterprises including xxx Group. Nevertheless, I entered the xxx, one of the leading companies in Korea in the field of international marketing. I was stationed at the export department in charge of xxx. During that time, the trading companies in Korea were in the middle of making research on availability of the so-called ‘positioning’ technique.
That is, it was related to the prediction of the market tendency of the cargo to sell and purchase in timely manner. Despite the mandatory period of time for about 3-4 years to become a person in charge of one item in the trade department, I have visited xxx, xxx in Japan in order to check the data after I had worked for three months. That’s because I was highly recognized for my outstanding ability to conduct the business for standardized price variable and controls over the exchange rate fluctuation in order to reach the rational conclusion in an objective manner when I made a decision on the international oil price fluctuation and announced the research on the case of position deal such as Rock Phosphate and Gypsum, which are the materials of xxx. After all, it became to be a source of research in the company.
Based on my outstanding job performance, I was officially appointed as a person in charge of exporting the cargo of xxx, xxx whose annual turnover came up to x million dollars on the average. As a result, we were placed at the top in terms of sales in Korea because the sales in xxx sector revealed the increase of xxx% in 19xx compared to that of last year. In addition, the net profit has been increased around xxx %, compared to that of last year after I took in charge of this sector. Therefore, I became the main source of jealousy from my seniors and fellow workers. These conclusions were derived from my positive efforts in the followings. In the first place, I increased the amount of cargo to operate with ‘Positioning’ more actively even though there was a chance of risk to some degree.
In addition, I set up a letter of credit to the seller with low interest rate in place of the headquarters under the name of overseas corp. in xx, xx and etc. for the sake of minimizing the financial expense occurred between the installation of USANCE L/C and the negotiation in case of trades in three countries. I positively introduced a kind of ‘Bridge loan’ that maximized the profit. If the credit level of buyer is in danger, we supplied additional banking expense, making every effort to disperse the danger through banking technique like forfeiting with the Seoul office of xxBank. Later on, all the team in the company greatly contributed to the increase in net profit of company as introducing powerfully the method to decrease banking expense like loan and others. In addition, on May in 19xx, we were awarded about x million dollars worth of Tender, which xxx Authority under xxx Government started in the process as World bank loan was made under my supervision, beating 17 companies such as xxx, xxx and Japanese companies.
Therefore, I was selected as the employer of the year in the trade department by achieving net profit of about xxx$ by delivering pre-positioned cargo from domestic industries. In November 19xx, I had a chance to discuss the practical business of international trade with a vice-president of xxx when I visited to secure the stable suppliers at xxx in xxx. Through this experience, I realized from the bottom of my heart the necessity of field education. As a matter of fact, xxx transacted business with xxx from all over the world as well as the cargo from the U.S. in the form of Position. I was shocked by the fact that the charger of items had led the market by positioning cargo within the limit of his management, creating considerable amount of profit.
Comprehensive prediction for the future business, particularly xxx’ tip on rapid development of new Mechanism (E-Commerce) in Biz among each nation, his balanced judgment and decision-making ability, became an important source of guideline as well as the momentum to expedite the pursuit of my goal in MBA. I’m confident that my various international experiences will help me achieve not only my short-term goal of high-speed shift in domestic & international marketing through cutting-edge technique such as Internet, but also my long-term aspiration of establishing a professional trading firm.
2-D. The greatest challenge I have faced. (One page)
On December xth in 19xx, I had serious conflicts with a general manager in our department as hard as I should consider the resignation as a last option when our xxx heading for the xxx with x million dollar’s worth of xxx was caught on the rock. Through this experience, I realized the important fact that the role of leader is basically the coordination of the group rather than the implementation for the purpose of obedience. In this case, I also experienced the fact that leadership is derived from the fairest judgment by collecting and analyzing information after the accurate evaluation of the situation. At that time, I had conflicts with my general manager in terms of the benefit in the future and the cost at the present. The net profit in a xxx trading was about xxx$ worth, whereas it required xxx$ worth of expense to pay for the repair in place of missing ship owner after declaring general average. In the situation in which there was more possibility for ship owner to declare bankruptcy, I powerfully insisted on managing all business in the burden of our company because I judged that there was grand anxiety to lose long-term customers if we spent more time.
General manager, however, avoided making a decision for which could serve as major damage in his career. Therefore he was wasting lots of time by ignoring my opinion although I was in charge of the matter. As a consequence, we were able to deliver the xxx to the buyer in xxx after refilling the xxx under the instruction of the boss who recognized the seriousness of situation through the interview with me around x months later. Since then, however, Buyer in xxx got our firm to disqualify in the same bid in 19xx, which produced serious conflicts as to who was to blame inside the firm. No matter what is big or small problem, we are always in the situation where to find out the solution, and meet a great turning point in life by what decision we make. I found the important lesson from this case in the sense that the decision was not performed by the same fixed standard in every situation. In addition, it required accurate judgment of situation, the rational assessment of one’s own capability, and the bold determination for the purpose of more desirable decision-making procedure.
3. What do you hope to be doing five years after completing your MBA? What experience and attributes do you possess that would make you a good fit for that position? (Two pages)
In 2007, I might be in the middle of wrestle with my brain in terms of purchasing conditions such as local buyer, price, and market in the xxx trading firm. I might have to decide how the change in the market will happen and also how the decision-making procedure should vary. My short-term goal is to conduct the business as a trading manager who can analyze current situation of market, grasp the tendency of future, and make accurate decision as well as to maintain and develop the flow of efficient business with all the partners in East Asia including Korea. My long-term goal is to establish a professional trading company, introducing new selling technique based on a cutting-edge mechanism such as Internet Web Site. Highly necessary is the professional knowledge in the sense that I will have to learn through the curriculums of EMORY such as marketing research, international marketing, integrated marketing communications. I am eager to hope for this sort of opportunity granted at your school.
To the best of my belief, I am confident that my experience for the past x years will serves as great help achieving my goal. During the xxx, I learned the technique such as bridge loan, project finance, and risk hedge in the field of international finance as well as international marketing utilizing positioning in the field of international trade. In addition, I have analyzed the market price and the factors of demand fluctuation such as exchange rate occurred in international deal and the oil price. In terms of international business, a variety of skills in reference to the management skill and negotiation skill as well as global way of thinking obtained in the xxx Seminar held in xxx in April 19xx will be great basis for the potential and quality in the upcoming future.
While working at xxx. for about x years, I have improved my capability to conduct business based on a rational decision through my main work of the collecting and analyzing the market data. I learned the role as a member of our team and a coordinator in the sense that we can create synergy effect that might go beyond each and every one’s ability based on the teamwork. Besides, I believe that these experiences will be great basis for me to run the international trading firm in the future.
4. What do you expect to accomplish in the Goizueta Business School MBA program? How will your participation fit in with your current responsibilities and your long-term career goals? (two pages)
It is clear that only those who possess the well-balanced capability both in academic and practical context along with accurate prospect for the future are likely to survive in the sharp whirlpool of future economy. Along with the necessity of lifelong education, the rapid change in the environmental factors in worldwide economy, as you might see in the IMF economic crisis in Korea at the end of 1997, expedites my desire for the pursuit of MBA program. Based on the decision, I chose Goizueta Business School for the following reasons:
First, small-scale classroom and small group interactions at your school are the primary reason to apply for Goizueta Business School. I will be able to learn the process of reaching the conclusion with reference to the specific theme based on the close interpersonal relationship with classmates and faculty at your school. In addition, the process that I will have learned at your class will serve as the basis for practical business in the future. My colleagues and I will be able to learn the importance of cooperation in supportive environment that GBS will provide. Moreover, a variety of ethnicity of my colleagues will enhance my global mindset.
Secondly, GBS will help me achieve a series of processes such as strategic pursuing, negotiation skill, finalizing business deals with the limited data in an efficient manner. In this context, I believe it will be great basis to establish and manage a trading company, which is my long-term aspiration. Besides, I am confident that case-base approach, team & field project, and computer simulations that GBS provides will serve up highly efficient standards in terms of the solution to the problem in actual business practice. In addition, both international area studies and concentration studies GBS focuses on provide great advantage in the light of my future goal, compared to other business schools.
Third, the program of GBS will serve as a decisive role in cultivating leadership in terms of the role not only as a manager on the spot in the short term, but also a leader in the establishment of a trading firm in the long term. I strongly believe that it is quite clear when it comes to every single achievement of graduates of the GBS in each company. I would like to share the idea with the classmates in terms of the limited data analysis, success and failure in the process of rational prospect for the future, prompt decision and the leadership in every single program at GBS. Moreover, I would like to receive some feedback on the part that I did not experience from the fellow students, and vice versa. In case of some dilemma where my classmates might fall, I will be willing to give my hand to work out the problem.