Bombarded by Advertisements

Today television, internet are constantly bombarded by advertisements, news and all sorts of information. These all are various means of conveying views and ideas to people. It is not possible to read all of

these ideas and issues in a detailed, in-depth manner. We need a better way to convey these ideas. Thus, i agree with the issue completely that images convey the reality in a much better way than words ever can.

In today’s fast paced world it is very difficult to have a general overview of all the proceedings which happen all over the world. We can read or listen to a limited amount of news before we get saturated. There is a simple solution to this problem. Images. An image can convey the exact idea in a fraction of the time it takes to read the same article. The horrifying incident of September 11th left a mark on the world. If we would have read this in the newspaper as a headline such as “Planes Crash into the World Trade Centre” we could not have grasped the gravity of the situation. On seeing the immensely disturbing photos and videos of the planes actually crashing with peole jumping out of the building from windows left an indelible mark on the viewers.

On a lighter note the various advertisements which we are accustomed to watch in large numbers also have the same philosophy. Instead of a catchy image or a gripping video if the advertisers opt to give extensive written material it is for sure that no one will read the material rather they might choose to ignore it. All of the successful advertisements are successful due to the fact that they caught the attention of the audience in a fraction of a second and conveyed the meassage in the same amount of time. It is human nature to remember different or outrageous pictures, which is the fact the advertisers make use of. An advertisement showing Halle Berry saying that she became beautiful using some sort of face cream creates a better impression than the actual ingredients or the medical reasoning due to which the cream may work.

Although it is also said that some images may convey different messages to different people I still feel that a well taken picture or a well directed video conveys the idea in a much better way.

Hence images influence people in a more profound way. May those ideas be advertisements, news or general suggestions. Thus it is said that “A picture is worth a thousand words.”

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