The Influence of Culture on Consumer Behavior

The study of culture is a challenging undertaking because its primary focus is on the broadest component of social behavior – an entire society In contrast to the psychologist, who is principally concerned with the study of individual behavior, or the sociologist, who is concerned with the study of groups. The anthropologist is primarily interested in identifying the very fabric of society itself.

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Is Television Bad for us?

“Watching television is bad for you!”

Are your parents always annoying you saying, “Your eyes will go square” when you sit to close to the television or are they constantly saying “Watching television is bad for you”? But is it? The impact of television has been breath taking in both family life and society since the first television was introduced in the 1920s. Television is a part of all our daily lives. It is on everywhere we go: nurseries, waiting rooms and surgeries. How does television really impact on our lives? Is watching Television really bad for us?

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Media Globalisation and its Effects

The globalisation of media has had a drastic effect on media systems globally and the production and dissemination of information and culture. The following paper will outline how the globalisation of media restructures relations between different media corporations/providers. It will further address the impact of media globalisation on culture through examination of the two central discourses surrounding the cultural impact of media globalisation; homogenisation and hybridisation.

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Sex in Advertising

There is one major idea which designers and advertisers perpetually have at the back of their minds, and this idea is that “sex sells”. When we think of this we can relate it to a lot of things we observe around us especially in advertising. One can argue that advertising, particularly fashion advertising should not be focused on sex, which raises an important question- What is advertising?

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OMG Facebook isn’t for Everybody

In the beginning, there was a ‘college student-only’ style Facebook where one would have to attend an approved college or university in order to sign up for an account. In recent years, Facebook has expanded on its membership opportunities, first by allowing high school children to join, then later allowing everyone with a valid email address to partake in the online social networking site. Since then, parents have utilized Facebook as a means to keep up with their offspring’s social life by attempting to ‘friend’ them and have access to their Facebook profile. Most teens find this invasive, and some even find it distasteful. It is embarrassing to the child to find out that their mother or father is on Facebook, primarily because of maturity issues.

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Wireless Communication

Wireless communications are everywhere. People around the world regularly send and receive messages wirelessly, that is, transmitted through the air. Three types of wireless communications include wireless messaging services, wireless internet access points, and global positioning systems.

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African Media Structures and Content

A liberal pluralist approach to understanding African media structures and their content

Understanding African media structures and their content can be very complex especially taking into consideration the fact that the continent has embraced democracy. This is mainly so because the media in Africa has mainly two extremes functions. On the one hand the media play a “watchdog” role and on the other it play public relation service to the government.

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