Digital Marketing Mix – Google Essay
Introduction
The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P’s of marketing.