Wishing for an Ad that Works

Advertisements can tell a reader about all kinds of products and services. They are all trying to get the reader to do something, whether if be to buy a product or service, or go to a certain rally to save the rain forests. The effectiveness of these advertisements is heavily dependent on what the ad looks like, its comparison with other ads, and what it says. The Make-A-Wish Foundation advertisement from the April 1997 issue of Premiere magazine is effective in accomplishing its goal.

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