Category: Marketing

  • Google Research Paper

    Name: David Mbugua Date: March 9th, 2009 email:davskims@yahoo.com Introduction The ability to create quality strategy forms the basis of every organizational success. Strategic creation and implementation shapes management and corporate successes with effectively formulated strategies being the essence of organizational profitability. Although scholars agree that the right strategy is not all what is needed for…

  • Effects of Advertising Essay

    Effects of advertising Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers…

  • Digital Marketing Mix – Google Essay

    Introduction The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. E. Jerome McCarthy later grouped these ingredients into the…

  • Developing Branding Strategies

    Introduction to branding strategies GENERAL BRAND STRATEGIES Brand strategy is aimed at influencing people’s perception of a brand in such a way that they are persuaded to act in a certain manner, e.g. buy and use the products and services offered by the brand, purchase these at higher price points, donate to a cause. In…

  • A Marketing Analysis of the Fast-Food Restaurant Industry Targeting Panera Bread

    Table of Contents I. Introduction A. Executive Summary 3 B. Industry Structure 4 C. Industry Environment 5 i. Economic Environment 5 ii. Social Environment 5 iii. Legal Environment 6 II. Porter’s 5 Forces Analysis of the Restaurant Industry

  • Kudler Fine Foods Frequent Shopper Program

    Kudler Fine Foods is a large food store located in several parts of California. The main objective of the Kudler’s store is to increase revenues by providing quality products at affordable prices in comparison to the other competitors. Keeping up with inventory and making sure that everything is stocked and up-to-date is vital to maintaining…

  • W Hotel’s Marketing Efforts in Hong Kong

    Impact of financial crisis on W Hotel’s marketing in Hong Kong Introduction With a central location in East Asia and with a rapidly growing Mainland China, the Hong Kong Special Administrative Region (H.K.S.A.R) is an international business, trade and financial hub. (Hong Kong Tourism Broad) According to the global finance crisis affect to Hong Kong‘s…

  • Chocolate and Confectionery Industry Pakistan

    Confectionery and Chocolate industry of Pakistan in 2009 is an analysis of branded (domestically produced) confectionery and chocolate market of Pakistan. The article reveals close estimates of sales turn over of major active players in the industry. It also examines contemporary trends in the local confectionery and chocolate market, with an emphasis on providing some…

  • The Persuasive Marketing Tactics used by Apple Inc

    Apple Computer – The Subtle Art of being Cool Apart from those who have been living under a rock for the last three years, most television audience members are aware of the recent Apple campaign aimed at comparing design features of their Mac Computers to that of their competitor, PC. This campaign is highly persuasive…

  • Societal Marketing Strategies

    Societal marketing concept focuses to balancing three ways that is consumer’s wants, society’s interest and company profit. When organisation setting their marketing strategies. It should determine the needs, wants, interest of target market and bring value to customer to maintain and improve the consumer’s long term interest and to satisfy customer needs. At the same…

  • Nivea Visage Young Case

    Introduction This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. We can also refer to the marketing mix as the four P’s: Product, Place,…

  • Television Advertising

    Television commercials are viewed by millions on a daily basis and are considered to be very influential on today’s society. Television advertisements can be used for a variety of reasons, but are mostly used as a marketing tool to attract a targeted audience to increase sales for companies or to send messages to the public.…

  • Kroger’s Grocery Store – Marketing Strategy

    MKT 501 – KROGER’S MARKETING STRATEGY INTRODUCTION The purpose of this report is to offer my suggestions on Kroger’s marketing strategy. In this report I will include comments on how the company should target cost-conscious consumers with products such as: discount/generic drugs, private label brands, and organic food line. I will conclude this report with…

  • Marketing Plan = Hotel Industry

    Executive Summary This marketing plan has been prepared, taking into consideration the current economic situation. This weighs in heavily in every aspect of the plan Our luxury travel market has become quite challenging to operate and we have to take into account of what has been working for us and what has not been working…

  • Customer Service

    Good customer service is the fuel of any business. Offering promotions and slashing prices could bring in lots of new customers, but it’s the customer service that brings them back again. Businesses will never be profitable in the long run unless the business has efficient customer service.

  • Perfromance Matrix of Pantene

    Strengths • Good brand • Strong profit • Loyal customer base • Dominant in hair care market • Wide distribution • Has many product collections • The sales of shampoo also help to increase the sales of other Pantene products

  • Dubai Internet City Marketing Plan

    The purpose of this paper is to provide a marketing plan for India/Bangalore where Dubai Internet City is planning to take its business operations. Dubai Internet City is a one stop shop which offers a variety of services and support to businesses when they want to start their businesses. Because of its continued offering of…

  • Export of milk products to egypt

    Today, India is ‘The Oyster’ of the global dairy industry. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world’s largest and fastest growing markets for milk and milk products. A bagful of ‘pearls’ awaits the international dairy processor in India. The Indian dairy industry is rapidly growing, trying…

  • ADVERTISING STRATEGY OF BHARTI TELEVENTURES LTD

    This report on Airtel not just give description about the company but it also talks about the various advertising strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem.

  • Defining Marketing

    In today’s business world, marketing is an effective tool in order for businesses to succeed in retail development for customers. To understand marketing, the perception of its definition is very important. People see marking from different points of view forgetting some of the most fundamental functions. Marketing is more than just buying or selling. Here…

  • The United States Economy

    According to The World Fact Book at the Central Intelligence Agency, the United States economy ranked the second largest economy in the world. This essay sets out to analysis the real gross domestic product (GDP) of the United States from fiscal year 2004 to quarter one (Q1) of year 2009 so as to better understand…

  • Marketing Mix;Product,Place,Promotion,Price

    A marketing mix defines the marketing strategy a business plans to use in order to sell their products or services to consumers. The marketing mix is a combination of the four P’s of marketing, known as the product, place, promotion and price. By reducing the elements of the marketing mix into these four categories, management…

  • Harnn and Thann Marketing Plan

    EXECUTIVE SUMMARY The objectives of the report is to analyze the German natural home spa product market based on the previous Socio-cultural analysis and Economic analysis in order to devise marketing plan for Harnn and Thann. This report describes the detail plan for Harnn and Thann’s premium products that will penetrate to German market.