Kudler Fine Foods Frequent Shopper Program

Kudler Fine Foods is a large food store located in several parts of California. The main objective of the Kudler’s store is to increase revenues by providing quality products at affordable prices in comparison to the other competitors. Keeping up with inventory and making sure that everything is stocked and up-to-date is vital to maintaining a thriving business. These are key factors to everyday business and stability. The company is now looking to enhance its services by improving the efficiency of its operations. It also wants to increase the consumer purchase cycle by expand its business through Electronic Commerce, in addition to the Retail Stores and develop a Frequent Shopper Program.

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W Hotel’s Marketing Efforts in Hong Kong

Impact of financial crisis on W Hotel’s marketing in Hong Kong
Introduction
With a central location in East Asia and with a rapidly growing Mainland China, the Hong Kong Special Administrative Region (H.K.S.A.R) is an international business, trade and financial hub. (Hong Kong Tourism Broad) According to the global finance crisis affect to Hong Kong‘s economic, the GDP in Hong Kong a lower. Because this crisis is affect to the whole world. (Hong Kong Government Wed Site www.gov.hk/en/about/abouthk/index.htm)) In tourism industry, Hong Kong also faces to the same affect. Hong Kong tourism association took many promotions to attract more tourist come to Hong Kong. In fact, some hotels increase the room rates in this finance crisis. Excluding the Disneyland Hotel, W Hotel is one of new brand to increase the room rate. W Hotel opened until now already had half year. W Hotel goes into detail in analyzing W hotel wrote this paper ??? it’s marketing to identify how this hotel has coped with the financial crisis.

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Chocolate and Confectionery Industry Pakistan

Confectionery and Chocolate industry of Pakistan in 2009 is an analysis of branded (domestically produced) confectionery and chocolate market of Pakistan. The article reveals close estimates of sales turn over of major active players in the industry. It also examines contemporary trends in the local confectionery and chocolate market, with an emphasis on providing some useful information about the structure, norms, challenges and competitive landscape of the industry. Before proceeding to our core topic, it would not be unwise to have a look at the snapshot of country’s socio-economic indicators.

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The Persuasive Marketing Tactics used by Apple Inc

Apple Computer – The Subtle Art of being Cool

Apart from those who have been living under a rock for the last three years, most television audience members are aware of the recent Apple campaign aimed at comparing design features of their Mac Computers to that of their competitor, PC. This campaign is highly persuasive in identifying with audience member’s needs through the use of symbols.

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Societal Marketing Strategies

Societal marketing concept focuses to balancing three ways that is consumer’s wants, society’s interest and company profit. When organisation setting their marketing strategies. It should determine the needs, wants, interest of target market and bring value to customer to maintain and improve the consumer’s long term interest and to satisfy customer needs. At the same time, organisation also should take into account the society’s well being such as participant or sponsor project of charities and environmental protection. Apart from that, company profit also should be considered when making marketing decisions.

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Nivea Visage Young Case

Introduction
This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. We can also refer to the marketing mix as the four P’s: Product, Place, Price and Promotion, which in the right balance to each other work together to attain the aims and objectives of the organization.

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Television Advertising

Television commercials are viewed by millions on a daily basis and are considered to be very influential on today’s society. Television advertisements can be used for a variety of reasons, but are mostly used as a marketing tool to attract a targeted audience to increase sales for companies or to send messages to the public. Although television commercials have grown in popularity over the years, state of the art live television recording capabilities that are offered by leading cable television providers, the heavy influence that the broadcast companies utilized is now at risk of going un-noticed.

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