Category: Marketing

Name: David Mbugua
Date: March 9th, 2009
email:davskims@yahoo.com

Introduction
The ability to create quality strategy forms the basis of every organizational success. Strategic creation and implementation shapes management and corporate successes with effectively formulated strategies being the essence of organizational profitability. Although scholars agree that the right strategy is not all what is needed for success (implementation is also important), it is nonetheless imperative, and forms the foundation of effective management process. Strategy must therefore be well understood by every stakeholder in an organization since in most cases; an organization operates and is aligned around its strategies. With the complexity of the global search industry, an in-depth study of Google.com Company’s formulation process offers a conclusive understanding of the organizational strategy creation process due to its multifaceted approach of wide ranging theoretical prescriptions. Proper analysis of the Google’s strategy creation offers by extension important insights on the denominators and underlying dynamics behind the contemporary global IT industry. Starting with a company summary, this paper critically assesses the strategic creation process for Google.com.

Effects of advertising
Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers essentially have the power to promote positive images or negative images. Unfortunately, most of the roles portrayed by women tend to fit the latter description. The irony lies therein since it is these negative images which have been most successful in selling products.

Introduction to branding strategies
GENERAL BRAND STRATEGIES
Brand strategy is aimed at influencing people’s perception of a brand in such a way that they are persuaded to act in a certain manner, e.g. buy and use the products and services offered by the brand, purchase these at higher price points, donate to a cause. In addition, most brand strategies aim to persuade people to buy, use, and donate again by offering them some form of gratifying experience. As branding is typically an activity that is undertaken in a competitive environment, the aim is also to persuade people to prefer the brand to competition.

Table of Contents

I. Introduction
A. Executive Summary 3
B. Industry Structure 4
C. Industry Environment 5
i. Economic Environment 5
ii. Social Environment 5
iii. Legal Environment 6

II. Porter’s 5 Forces Analysis of the Restaurant Industry