The Persuasive Marketing Tactics used by Apple Inc

Apple Computer – The Subtle Art of being Cool

Apart from those who have been living under a rock for the last three years, most television audience members are aware of the recent Apple campaign aimed at comparing design features of their Mac Computers to that of their competitor, PC. This campaign is highly persuasive in identifying with audience member’s needs through the use of symbols.

Read More »

Societal Marketing Strategies

Societal marketing concept focuses to balancing three ways that is consumer’s wants, society’s interest and company profit. When organisation setting their marketing strategies. It should determine the needs, wants, interest of target market and bring value to customer to maintain and improve the consumer’s long term interest and to satisfy customer needs. At the same time, organisation also should take into account the society’s well being such as participant or sponsor project of charities and environmental protection. Apart from that, company profit also should be considered when making marketing decisions.

Read More »

Nivea Visage Young Case

Introduction
This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. We can also refer to the marketing mix as the four P’s: Product, Place, Price and Promotion, which in the right balance to each other work together to attain the aims and objectives of the organization.

Read More »

Television Advertising

Television commercials are viewed by millions on a daily basis and are considered to be very influential on today’s society. Television advertisements can be used for a variety of reasons, but are mostly used as a marketing tool to attract a targeted audience to increase sales for companies or to send messages to the public. Although television commercials have grown in popularity over the years, state of the art live television recording capabilities that are offered by leading cable television providers, the heavy influence that the broadcast companies utilized is now at risk of going un-noticed.

Read More »

Kroger’s Grocery Store – Marketing Strategy

MKT 501 – KROGER’S MARKETING STRATEGY

INTRODUCTION
The purpose of this report is to offer my suggestions on Kroger’s marketing strategy. In this report I will include comments on how the company should target cost-conscious consumers with products such as: discount/generic drugs, private label brands, and organic food line. I will conclude this report with a brief summary of the entire analysis, highlighting some of the more significant parts that the report contains.

Read More »

Marketing Plan = Hotel Industry

Executive Summary
This marketing plan has been prepared, taking into consideration the current economic situation. This weighs in heavily in every aspect of the plan

Our luxury travel market has become quite challenging to operate and we have to take into account of what has been working for us and what has not been working for us. In order to survive, we might have take some steps that we might not have considered before.

Read More »

Customer Service

Good customer service is the fuel of any business. Offering promotions and slashing prices could bring in lots of new customers, but it’s the customer service that brings them back again. Businesses will never be profitable in the long run unless the business has efficient customer service.

Read More »

Perfromance Matrix of Pantene

Strengths

• Good brand
• Strong profit
• Loyal customer base
• Dominant in hair care market
• Wide distribution
• Has many product collections
• The sales of shampoo also help to increase the sales of other Pantene products

Read More »

Dubai Internet City Marketing Plan

The purpose of this paper is to provide a marketing plan for India/Bangalore where Dubai Internet City is planning to take its business operations. Dubai Internet City is a one stop shop which offers a variety of services and support to businesses when they want to start their businesses. Because of its continued offering of services in Dubai, the company has slowly obtained fame over the years.

Read More »

Export of milk products to egypt

Today, India is ‘The Oyster’ of the global dairy industry. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world’s largest and fastest growing markets for milk and milk products. A bagful of ‘pearls’ awaits the international dairy processor in India. The Indian dairy industry is rapidly growing, trying to keep pace with the galloping progress around the world. As he expands his overseas operations to India many profitable options await him. He may transfer technology, sign joint ventures or use India as a sourcing center for regional exports.

Read More »