Category: Marketing

  • History of the Phrase “Marketing Mix”

    The term “marketing mix” became popular after Neil H. Borden published his article The Concepts of the Marketing Mix in 1964. In this article Borden explains how he first began using this term in the late 1940’s after James Culliton described the marketikng manager as a “mix of ingredients”. These ingredients in Borden’s teachings included…

  • Consumer Behavior Trends

    Faith Popcorn identified 17 trends that drove the business and people’s life in her book “Clicking” ten years ago. According to BrainReserve, trends are not fads. They endure, evolve and represent underlying forces, first causes, basic human needs, attitudes and aspirations. They help us navigate the world, understand what’s happening and why, and prepare for…

  • To be in Advertising

    “Advertising allows a person to consider virtually every aspect of American business, social culture, technology and many other areas.” (Sivak) As a student at Lee University, I am studying Communications with an emphasis in Advertising in hopes that one day I will have the opportunity to work for a non-profit organization such as World Vision…

  • Socially Responsible Marketing

    Businesses and people face constraints on what can ethically be done to make money or in their pursuits of goals. Fraud and deception are not only morally wrong but also clog up the efficient functioning of the economy. There are also behaviors that, even if they are not strictly illegal, cannot be undertaken with a…

  • European Union – Organic Baby Food Market

    THE EUROPEAN UNION The EU consists currently of 27 member countries, which are in yellow. The blue indicates countries that either have special arrangements with the EU, or are on the way to becoming a member state.

  • Compensation and Employement Motivation

    Compensation and motivation are two things which go hand in hand in business management. Motivation is important in any field, whether it is a business, armed services or even in sports. On the other hand compensation is an effective lever used world wide to inspire and motivate an individual. It orbits around a common principle…

  • Promotion of Duracell batteries in Kazakhstan

    The explosion in the use of portable devices and electronic products such as laptops, toys, audio devices, etc. has resulted in a rapidly increasing demand for portable energy sources. However, the market of primary (non-rechargeable) batteries has shrunk over the past decade. This project is about a proposed campaign for encouraging people to use more…

  • The Chain-O-Lakess

    Flying across the water, the wind in your hair, the warm sun on your skin, boating on the Chain-O-Lakes is a leisurely way to spend your day. Riding on a boat, however; is only one of the things you can do while enjoying the Chain-O-Lakes. You can also enjoy fishing, water sports and of course…

  • Sony EyeToy – Harvard Case

    Being that SCEE is responsible for the highly successful EyeToy product, it is now faced with several challenges surrounding maintaining that success, creating an ongoing market for future EyeToy software, and commercializing the hardware/software and marketing it cost-effectively. Specifically, SCEE needs to develop a marketing strategy that is concerned with the EyeToy’s

  • Definition of Marketing

    The meaning of marketing has nearly an infinite number of possible definitions. It involves psychology, statistics, art, logical and creative thinking. The one common denominator within all definitions of marketing is that it leads to an exchange between vendor and consumer. Marketing is used to sell almost every product in our culture, for example, cars,…

  • Critical Components of a Successful Organization

    Marketing, financing, and an excellent human resource department are essentials in any organization that is successful. Marketing is the area in an organization that focuses on the needs and wants of customers and turning the needs and wants into satisfaction of the customer. Having

  • Defining Marketing and Advertising

    Many individuals may think of marketing as the way a business advertises their products and or their services. Others may believe advertising is how an organization carries out their public relations or promotions. A few individuals consider marketing to

  • Kudler Fine Foods – Marketing Research

    Kathy Kudler founded Kudler Fine Foods (Kudler) as an upscale gourmet food market. Through her passion for cooking and frustrations in shopping Kathy created a gourmet food market offering an extensive selection of the freshest ingredients and finest products at reasonable prices with helpful and knowledgeable employees.

  • Robert Mondavi Corp. – Executive Summary

    The purpose of this report is to provide the Executive team with a series of recommendations to minimize the impact of the current production deficit of our Chilean joint venture, Caliterra, and therefore minimize lost revenue. This report also

  • Understanding The Power of Brand

    The brand is often cited as one of the most important factors of successful businesses. But what exactly is a brand? Brand is defined as a name, symbol, association or other feature that distinguishes companies’ products and services.

  • Tylenol Cyanide Scare – Case Study Analysis

    In the Case 6-3, Tylenol Rides It out and Gains a Legacy, Chapter 6, was the one I decided to do my case study analysis on, in which I evaluated the effectiveness of communication between this organization and its publics. Based on my selected

  • Caroline Burch Case Study

    I. Time Context – After 5 years of working as a secretary-office clerk for a large appliance manufacturer, Caroline Burch yearned for more challenging job in the field of marketing. II. Viewpoint – Caroline had graduated from a small liberal arts college in the East with an outstanding

  • The Stages of a Purchase

    Everyday consumers go through a series of self questions, prior to the purchase of goods or services. In this paper we will discuss the Buyer Decision Processes questions with Steve and Dan pertaining to their recent computer purchase.

  • Leveraging Retail Formats

    The evolution of retail formats in India have been driven largely by the critical need for an optimal location and therefore visibility, a critical mass of consumers, and ultimately profitability. When you

  • The Background of The Flavor Industry

    Flavours provide taste to a large number of foods and beverages such as sweets, meat and savory products, soups, beverages, alcoholic liqueurs, dairy products, etc. Flavours and flavourings are concentrated mixtures of

  • Wal-Mart effects on Small Buisnesses

    The large Wal-Mart Corporation is moving into small communities and is taking over. The competition that the smaller companies must face is too much for them to overcome and be able to survive in the declining state

  • Difference Between Marketing & Communication Objective

    In an era burgeoning industrialisation brands have finally come face to face with a nemesis that they never thought could have existed, a nemesis they can never hope beat. Why? How awful it must be for them (the brands) that they are surrounded by competitors

  • Harlequin Enterprises: The MIRA Decisions Case

    The primary issue facing Harlequin is the “steady loss of share in a growing women’s fiction market”, due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in

  • Product Life Cycle with Examples of Different Products

    It is a generally accepted statement that 90% of the products we use today did not exist in their current form five years ago. Similarly, 90% of the products we will be using five years from now do not currently exist. Whether this statement is entirely accurate or

  • Prozac and Paxil – Marketing Research Paper

    Prozac and Paxil – Marketing Research Paper “Depression is a psychological condition that changes how you think and feel. It affects your social behavior and sense of physical well-being.” (Psychology Information Online). Depression isn’t a normal part of life; it is linked to changes in your brain caused by