Defining Marketing

In today’s business world, marketing is an effective tool in order for businesses to succeed in retail development for customers. To understand marketing, the perception of its definition is very important. People see marking from different points of view forgetting some of the most fundamental functions. Marketing is more than just buying or selling. Here are three marketing definitions from different prospective:

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The United States Economy

According to The World Fact Book at the Central Intelligence Agency, the United States economy ranked the second largest economy in the world. This essay sets out to analysis the real gross domestic product (GDP) of the United States from fiscal year 2004 to quarter one (Q1) of year 2009 so as to better understand the U.S. economic growth, contributors to U.S real GDP and the effects of the U.S. financial crunch from year 2007 to present. The essay will conclude that there may be no solutions to the problems of the U.S. economy that won’t involve some pain and that government intervention – stimulus, direct control of large banks and automobile manufacturers, and more control of financial markets, may or may not be the answer. Only time will tell.

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Marketing Mix;Product,Place,Promotion,Price

A marketing mix defines the marketing strategy a business plans to use in order to sell their products or services to consumers. The marketing mix is a combination of the four P’s of marketing, known as the product, place, promotion and price. By reducing the elements of the marketing mix into these four categories, management can manage the marketing plan more efficiently and develop an effective marketing strategy. No one element of the marketing mix is more important than any other element. The objective of a business’s marketing strategy is to develop a successful marketing mix using an optimal combination of the four P’s.

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Harnn and Thann Marketing Plan

EXECUTIVE SUMMARY
The objectives of the report is to analyze the German natural home spa product market based on the previous Socio-cultural analysis and Economic analysis in order to devise marketing plan for Harnn and Thann. This report describes the detail plan for Harnn and Thann’s premium products that will penetrate to German market.

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History of the Phrase “Marketing Mix”

The term “marketing mix” became popular after Neil H. Borden published his article The Concepts of the Marketing Mix in 1964. In this article Borden explains how he first began using this term in the late 1940’s after James Culliton described the marketikng manager as a “mix of ingredients”. These ingredients in Borden’s teachings included product, planning, price, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding analysis. These ingredients were later grouped by E. Jerome McCarthy into four categories which we now refer to as the four p’s of marketing (NetMBA 2007). The four p’s of marketing make up the marketing mix which is probably the most well known of all the marketing terms. “Its elements are the basic, tactical components of a marketing plan. The four p’s, of the marketing mix elements are product, place, promotion and price” (Marketing teacher 2009). These four elements create the marketing mix which impacts the development of any organization’s marketing strategies and tactics. The concept is simple. Think about a cake and the components of a cake. There are certain ingredients that are required but one can alter how much of each ingredient is added. The same goes with marketing.

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Consumer Behavior Trends

Faith Popcorn identified 17 trends that drove the business and people’s life in her book “Clicking” ten years ago. According to BrainReserve, trends are not fads. They endure, evolve and represent underlying forces, first causes, basic human needs, attitudes and aspirations. They help us navigate the world, understand what’s happening and why, and prepare for what is yet to come. This paper will investigate one of the trends Popcorn has identified – Fantasy Adventure – particularly focus on its development in the last ten years. I will examine related evidence observed in various industries and make the claim that this trend has not declined but further developed.

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To be in Advertising

“Advertising allows a person to consider virtually every aspect of American business, social culture, technology and many other areas.” (Sivak)

As a student at Lee University, I am studying Communications with an emphasis in Advertising in hopes that one day I will have the opportunity to work for a non-profit organization such as World Vision or Blood Water Mission. I have so many interests in life, so I like the idea of constantly working on projects for different companies and making people aware of things that I think are important to myself and other people around the world. I feel like this would add a little flavor to a job. Over the past four weeks in class we have been learning about different emphasis in the field of Communications.

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Socially Responsible Marketing

Businesses and people face constraints on what can ethically be done to make money or in their pursuits of goals. Fraud and deception are not only morally wrong but also clog up the efficient functioning of the economy. There are also behaviors that, even if they are not strictly illegal, cannot be undertaken with a good conscience. There are a number of areas where a person must consider his or her conscience to decide if an action is acceptable. For example, Some “paycheck advance” loan operators charge very high interest rates on small loans made in anticipation of a consumer’s next paycheck. Depending on state laws, effective interest rates (interest rates plus other fees involved) may exceed 20% per month. In some cases, borrowers put up their automobiles as security, with many losing their only source of transportation through default. Although some consider this practice unconscionable, same may assert that such loans may be the only way that a family can obtain cash to fill an immediate need. Because of costs of administration are high, these costs, when spread over a small amount, will amount to a large percentage. Also, because the customer groups in question tend to have poor credit ratings with high anticipated rates of default, rates must be high enough to cover this.

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