QUESTIONAIRE for NOKIA’s brand effect

1. Name: 2. Gender:
3. Age: Below 20 ( ) Between 20-30 ( ) Between 30-40 ( )
Between 40-50 ( ) 50 & Above ( )

4. Which Brand do you use? /How many Mobile phones do you own?
Nokia ( ) Samsung ( )
Motorola ( ) LG ( )
Sony Ericsson ( ) Other ( )

5. Since how long have you been using your mobile phone?
Less than 6 months ( ) Less than a year ( ) More than a year ( )

6. Rank the Brands according to your preference in case you’re purchasing a new mobile?
(1 for most preferred)
Nokia ( ) Samsung ( )
Motorola ( ) LG ( )
Sony Ericsson ( ) Other ( )

7. How much importance do you give to the following factors when you purchase a mobile? (Tick in the desired column)
Factor Very Important Important Normal Least Important None
Price 1 2 3 4 5
Brand 1 2 3 4 5
Colour 1 2 3 4 5
Shape 1 2 3 4 5
Design 1 2 3 4 5
Quality 1 2 3 4 5
Features 1 2 3 4 5
User- friendly 1 2 3 4 5
Features (Applications, Camera mega pixels, Music player, Internet, screen size)

8. How satisfied are you with the following factor in your preferred mobile? (Tick in the desired column)
Factor Very Satisfied Satisfied Normal Least Satisfied Can’t Say
Price 1 2 3 4 5
Brand 1 2 3 4 5
Colour 1 2 3 4 5
Shape 1 2 3 4 5
Design 1 2 3 4 5
Quality 1 2 3 4 5
Features 1 2 3 4 5
User- friendly 1 2 3 4 5

9. Which promotional offer attracts you most?
Free gifts ( ) Price offer ( ) Discount ( ) Any other ( )

10. Which of these following factors affect your purchase?
Advertisement ( ) Suggestion from friends & relatives ( ) Attractive Display ( ) Brand Ambassadors ( ) other ( )

11. Does the features of the product influence on your purchase decision?
Yes ( ) No ( )

12. Which media of advertisement influences your purchase?
Television ( ) Newspaper ( ) Magazine ( )
Internet ( ) Others ( )

13. How frequently do you purchase mobiles?
Once in 6 months ( ) Yearly ( ) Twice a year ( )

14. If your preferred brand is not available for purchases then what will you do?
Postpone your purchase ( )
Switch over to other brand ( )
Go the showroom of your brand ( )

15. If another brand of the same product appears in the market will you prefer to stop buying this brand and buy the new brand?
No, not at all ( ) No, I shall not ( )
I may consider ( ) Can’t Say ( )

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