Using Email Persuasively with Prospects and Clients
This Sales Tip is a little different than normal. There is no magic here – just good sense and advice related to using email persuasively. These tips are designed to make sure you always make a good impression and enhance your Professional image. Just because email is the vehicle for your communication, it does not mean that grammar, format, punctuation and spelling should fly out
1)Use a spell check program.
2)Read every email message at least twice before you send it.
3)Never use all capital or all lower case letters. Find other ways to impart a relaxed tone or to add emphasis to your writing. Varying from the rules of standard written English will detract from the professionalism of your message.
4)Include a clear, concise and inviting headline on the subject line. This will build interest and increase readership.
5)Archive messages you need for your records and delete the rest. Good file maintenance eliminates confusion and reduces the chances of mistakenly forwarding a message to the wrong person.
6)Include your standard signature and contact information on every email whether you’re sending or responding. Your email management software will allow you to set up a standard that appears every time. It should always include Schooley Mitchell Telecom Consultants in order to build our brand name.
7)Check your own email daily. In today’s business environment, this is just as important as checking phone messages.
8)Review both the topic and content to make sure that it is appropriate for all recipients.
9)When writing for distribution to a large group, protect the privacy of the recipients by using Blind Carbon Copy (bcc) instead of Carbon Copy (cc). Therefore the addresses of the recipients do not appear and thus they cannot be forwarded to others.
10)Avoid sending hasty responses to inquiries you receive by email. If you don’t have time to respond in full to a question or problem, say so in a brief response and then follow up appropriately later.
11)Think twice. Never send an email in anger.