The Volkswagen Group

This report provides information on the Volkswagen Group. In addition to details about Group structure, describes the spectrum covered by the Volkswagen Group. My report aim to give a short look toVolkswagen Group.

History of Volkswagen:
In 1937 was founded the „Volkswagenwerk GmbH” in Wolfsburg in Germany. After the second world war the first foreing company were establish in Canada ( “Volkswagen Canada Ltd.” in 1952 and then Volkswagen make a company in Brazil and in America also. In 1960s Volkswagen becomes the ‘world’s champion’ when they were created The Beetle cars. The Beetle breaks the legendary production record. In 1964 Audi was join to the VW group. VW was coorporate with “Sociedad Española de Automóviles de Turismo, SA” (SEAT) in 1982, after they reach to opening of the Iberian market for Group.in 1990 the

WV bought SKODA because they recognised that it is a good way to access to the Eastern Europe car markets.. In 1998 by acquiring “Bentley Motor Cars Limited”, VW expands its range in the luxury class. The Bugatti and Lamborghini brands round off the Volkswagen Group’s activities in the upper range. The VW Group proudicing nowdays 151 differnt thype of models in 48 countries in the world they sell 25400 vehicals.

Facts of Volkswagen Group

The Volkswagen Group is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group is made up of eight brands from six European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and Volkswagen Commercial Vehicles. Each brand has own character and operates as an independent entity on the market. The product range extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering spans pick ups, busses and heavy trucks also. The main factory is till in Wolsburg and in Germany. But for example they have factory in Portugal and in Hunagary also. It curios that some of the engines is made in Hungary in Audi factory which are also used in Portugal.

The Brands

Volkswagen

Volkswagen is a German manufacturing brand of car, based in Wolfsburg, Germany. It forms the major component (in volume of sales) of the much larger Volkswagen Group. “The Volkswagen name means “people’s car” in German. It is means this car for everyboday. So the costmers of VW are the avarge people. This mark is not meaning cheap or expensive cars this meaning that good a cars. It is represented the common people just like in Japan it is the Toyota or in America it is the Ford.

The Brands of the VW:

Fox:
The Volkswagen Fox is a mini car. Fox is quite similar to the competitors Opel Corsa, Fiat Palio, Ford Fiesta, Renault Clio and Peugeot 206. Class in Europe: City car. This car is produced for the people who want to use the car in the city. This is the cheapest car and this car needs the lowest Petrol. So Fox is a low cost car.

Polo: The Volkswagen Polo is a supermini car.It is bigger then the Fox but stil only use in the city.

Golf:
The fifth generation Volkswagen was unveiled at the Frankfurt Motor Show in 2003. This car is one of the main car of VW. This car is litlle more expensive then the Polo and it is in the higer quality for use in the city and cometimes further but for a family it is not enough. Normally it is use by the young people it is a sporting and dynamic car.

Jetta Mk5
It is essentially the sedan version of the compact car. Jetta is a Small family car. Class: Compact

Eos
The Volkswagen Eos is a four-seater retractable hardtop convertible introduced in 2006 as the successor to the Volkswagen Cabrio. The Eos is Volkswagen’s first production sports car. This car used normally by the young dynamic sporting persons.

Class Sports car

Passat
The Volkswagen Passat is a family car built by Volkswagen Falling between the
Golf/Jetta and Phaeton.This large family car is the most important car of VW.If a costomer think about VW know this car. Passat is used by family and businessmen. Passat competitors are Pegueot 607 For Mondeo Toyota Avensis Lexus, Audi A6.

Class: Large family car

Phaeton
The Volkswagen Phaeton is a large sedan.This car is not for the famaily car it is only for the businesmenn.

Class full size luxery car

Sharan
The Volkswagen Sharan is a multi-purpose vehicle produced since 1995.This car for the bigger family it is for 7 person.The Sharon is the typical holiday car.

Class: Large multi-purpose vehicle

Touran:
The Volkswagen Touran is a compact multi-purpose vehicle based on a vertically-stretched fifth generation Volkswagen Golf.

Tiguan
Volkswagen Tiguan is a compact crossover SUV built by the German automaker Volkswagen.A platform of the Golf. The Trend & Fun and Sport & Style both have maximum approach angles of 18 degrees

Touareg
The Volkswagen Touareg is a mid-size sport utility vehicle (SUV).

Golf 763,491
Passat/Santana 751,764
Jetta/Bora 630,355
Polo 449,602
Gol 320,604
Fox 206,125
Touran 197,941
Polo Classic/Sedan 86,861
Touareg 72,477
Eos 55,560
New Beetle 40,124
Sharan 23,807
Tiguan 16,272
Phaeton 5,711

Audi
Audi is a premium German automobile manufacturer and one of the world’s leading performance-luxury marques, with headquarters in Ingolstadt, Bavaria.Audi joined to Volkswagen Group in 1964.Audi company was founded in 1910. Audi brand is a cheap luxury car. Audi being a real competitor in its target market against global luxury leaders Mercedes-Benz and BMW. The Audi is not a real competiters with VW it is itnregrate it. The Audi brand is one of the world’s fastest-growing premium brands and aims to establish itself as the leader
in this segment

A3 The Audi A3 is an entry-level luxury car/small family car.
A4 The Audi A4 is a luxury compact executive car.It is similar to the VW Passat.
A5 The Audi A5 is a luxury coupé. Audi bilt the coupé as a grand tourer, to compete against the likes of the BMW E92, and the Mercedes-Benz CLK-Class.
A6 The Audi A6 is a mid-size executive car.It is for Busenisman.
A8 The Audi A8 is a full-size luxury executive car
TT The Audi TT is a sports car,
R8 The Audi R8 is a mid-engined sports car introduced
A6 allroad quattro The Audi allroad quattro is a mid-size executive car;
Q7 The Audi Q7 is a full-size sport utility vehicle (SUV)
PRODUCTION

Vehicles 2007
Audi
A4 289,806
A3 231,117
A6 227,502
Q7 77,395
TT Coupé 40,417
A5 25,549
A8 22,182
A6 allroad quattro 16,340
R8 4,125
Q5 162
Total 975,290

Bentley Motors Limited is an English manufacturer of luxury automobiles and Grand Tourers. Bentley Motors was founded in England on 18 January 1919 by Walter Owen Bentley.Since 1998 the company has been owned by the Volkswagen Group. In 1998, Rolls-Royce and Bentley Motors were purchased from Vickers by Volkswagen Group for £430 million. Bentley is prducing only luxury cars so Bentley has no differntaton neither horizantal.There is only othert type of luxary car but not really different almost only some shape and the extras is different, but the front of the car is the same.

PRODUCTION

Vehicles 2007 2006

Continental GT Cabriolet 4,847
Continental Flying Spur 2,270
Continental GT Coupé 1,547
Continental GT Speed Coupé 593
Arnage 357
Azure 350
Brooklands 8

Skoda Auto

The Volkswagen Group forms a number of companies in East Germany the Czech government takeover of the venerable “ŠKODA, automobilová a.s.” in 1990. Brand recognition promised good access to the car markets of Eastern-central and Eastern Europe. The VW bought the Eastern-central market, because they realised that the people are more likely to by their owen brand even if it is worse e.g the WV. So Skoda is a competiors of VW but exatly it is not true. Mostly Skoda car are only sold in Eastern central market it is same just like the Seat cars is for the Iberian market.

The models of Skoda:

Roomster

The Škoda Roomster is a leisure activity vehicle. The Roomster is Škoda’s first car since the Volkswagen Group’s take over of the brand that is not based on an existing Volkswagen platform.It ia the smallest car competitors of Opel Corsa.

Fabia
The Škoda Fabia is a supermini car.It is realted by SEAT Ibiza SEAT Córdoba Volkswagen Polo

Octavia
The Škoda Octavia is a small family car realted by SEAT León Volkswagen Bora

Superb
The Škoda Superb is an executive car It is based on the platform of the Volkswagen Passat and shares its mechanicals with that model. It is currently the largest and most luxurious model in Škoda’s lineup

PRODUCTION

Vehicles 2007
Octavia 319,893
Fabia 243,576
Roomster 75,875
Superb 21,339
Sum: 9,972

SEAT is a Spanish automobile manufacturer founded in 1950 by the Instituto Nacional de Industria (INI), with Fiat assistance, and now a wholly owned subsidiary of Audi AG, part of the Volkswagen Group. The acronym “SEAT” stands for Sociedad Española de Automóviles de Turismo. Today, SEAT reinforces its race-bred, and aggressive image, with sporty-styled cars, such as Ibiza and León, which have made the brand very popular among teenagers.The SEAT is producing car for the Iberian markets mostly.
Ibiza
Leon
Altea/Toledo
Cordoba
Alhambra

PRODUCTION
Vehicles 2007
Ibiza 172,206
Leon 120,630
Altea/Toledo 76,121
Cordoba 29,747
Alhambra 14,242
412,946

PRODUCTION

Lamborghini
Gallardo Spyder 1,015 1,025
Gallardo 936 626
Murciélago 423 323
Murciélago Roadster 206 121
2,580

Facts(2007):

Production of vehicals 6213000
Employees 329300
Sales revenue 108 millon Euro

Production by Brands 2007/2006

This grapics shows that the main profil of the company is the Volkswagen cars which is widly used. Then come the Audi with a higher qulity and price. In the third sectoin it is the Skoda which is lower quality than the Volkswagen. Im the fourth part it is the SEAT which is for the Iberian market. The last one is the two luxary brand the Bently is for the rich old people and the Lamborghini for the dinamic young rich people. The Commercial Vehicles is in another part because it is not belonging to the normal persons it is for the companies.

Innovation

Shaping the future is a fascinating challenge for industry and society.
Our automotive future is formed by social conditions and trends. It is our task to anticipate the future needs of our customers and to convert these needs into innovative technologies.

The technological challenges of the future can only mastered by intensive research and networked cooperation both inside and outside the company. Our mission is to continue meeting our customers’ wishes for individual and affordable mobility through sustainable technologies. We work together with our partners to achieve this goal.

Group Research has its headquarters in Wolfsburg and researches for all Group brands. International trendscouting and technology scouting form part of our strategic orientation and we also operate from research bases in the US, Japanese and Chinese markets.

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